Sun Broadcast Group, Inc. announced the appointment of Julio Aponte to Director of Hispanic Sales. Aponte will oversee sales & marketing efforts for all of Sun’s Hispanic products including the recently signed “El Mandril Morning Show”. He will also work with Sun’s programming department to research, recruit and develop new Hispanic and bi-lingual network opportunities.
“One of the founding principles here at Sun is we only take on a project if we know we can be the leader in it.” said Jason Bailey, CEO of Sun Broadcast Group. “When we expanded our portfolio to include national Hispanic programs like El Mandril‚, we knew that we needed the very best person in network radio to tell this story. Julio is exactly that and I couldn’t be more excited that he’s joining our family.”
Prior to joining Sun Broadcast Group, Aponte was Director of Hispanic Sales for Cumulus Media Networks En Español. His professional experience also includes television and radio station management, within the U.S. and internationally, where he’s held positions with MTV Tres TV Los Angeles, Radio Unica San Francisco, and Emmis Communications. He also helped launch BOCA TV, the first television station in Buenos Aires, Argentina dedicated to the soccer club organization Boca Junior.
Julio Aponte said “In Spanish we say El sol sale para todos‚ which means The Sun is for everyone. With the addition of these exciting Hispanic properties to the Sun Broadcast lineup, that statement has never been more appropriate. Today, I’m proud to say that THIS Sun does shine for everyone.”