Apoyo Seguro launches Insurance Products for Latinos.
July 7, 2013
Apoyo Seguro launched as a new provider of low cost insurance solutions for the Hispanic market.
“We took our decades of experience working in Mexico and Latin America and have built our company to cater to the specific needs of Latino families in the United States,” says Alberto Vilar, Apoyo Seguro founder and CEO. Vilar has more than 20 years of international experience working with MetLife and other major financial services and insurance companies. “Our research shows a significant gap in relevant insurance options for this diverse Hispanic community,” added Vilar. The company is committed to providing affordable insurance coverage from top insurers. “The members of our community work very hard to provide for their families and we want to make sure their assets have adequate protection,” Vilar added.
With a new campaign and tagline “La Cara de la Tranquilidad,” (The Face of Certainty) Apoyo Seguro will go live; launching online and on-air initiatives as well as a bilingual call center staffed by licensed agents to help consumers from across the country select the best coverage for their needs.
