Applebee’s Mexico picks Detour as Digital AOR.

The chain of restaurants Applebee’s in Mexico hires the digital agency Detour to expand their online activities. The main efforts will be focused in social media through new and different platforms to reach the needs of the Mexican market.

“Detour‚s team has the unique knowledge and experience of brand storytelling through different platforms,” said Gabriela Ramirez, Applebee’s Mexico International Field Marketing Manager. “We believe Detour’s creative strategy will generate more traffic to our restaurants and therefore increase our sales.”

Applebee’s Mexico will continue its offline communication activities with the award-winning advertising agency Anónimo and partnering with Detour they will work in a cohesive manner.

“We are very excited to work on the brand‰ says Gueri Segura, Detour’s CEO and Creative Director. “Both of our teams, in Mexico and the US, will work closely together to create the brand‚s digital strategy and manage all social interactions to reach Applebee‚s business objectives.”