Applicability Of Nielsen Spanish-Language Universe Estimates For Weighting Arbitron Radio Samples.

Arbitron has stated its commitment to weight Hispanic sample for the Radio Market Report service based on language usage. We have just completed a research report that documents the due-diligence activities that have been conducted on language-usage population data with specific focus on Nielsen’s language enumeration survey.

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http://www.arbitron.com/downloads/hisplangpaper.pdf

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