alPunto Advertising has been awarded the South Coast Air Quality Management District (SCAQMD) Latino outreach account. The agency competed with top Southern California agencies via an extensive RFP process and ended as the selected vendor for the government agency.
The Latino outreach program is a comprehensive effort aimed at alerting Latinos of air quality issues and how to help improve it. The program calls for research, media, creative, digital, promotional and strategic elements, all delivered by alPunto under this contract.
“We are very excited about this win and look forward to working with AQMD in developing and delivering a top Hispanic program that will impact our community in the right way.” stated alPunto’s VP and Chief Business Strategist Enrique Turégano.
alPunto combined their extensive expertise in reaching Southern California Hispanics with their proven past experience in changing consumer behavior plus their local influence in terms of media partnerships and added value elements.
The Latino outreach effort starts this first quarter with research and planning and runs through the end of the year with a multi-level media effort.