Arbitron 2003 Radio Today Study.

An in-depth look at radio listening nationally and by individual formats

Radio Today combines Scarborough consumer data with Arbitron audience data to develop a comprehensive profile of radio listening across America. With information on the purchasing plans and leisure activities for 13 specific formats, the study provides valuable insight on the evolving relationship between radio and its diverse listener base.

To view report CLICK below (Adobe Acrobat reader required):

http://www.arbitron.com/downloads/radiotoday03.pdf

Download a FREE copy of Adobe Acrobat Reader CLICK below:

http://www.adobe.com/products/acrobat/readstep.html