The Arbitron $4 – $6 Million PPM broom to sweep their PPM issues away.

According to Arbitron in this week’s investor call, they admitted that the legal fees to overcome the problems with the PPM in Q4 2008 cost between $4 to $6 million dollars to resolve the legal challenges to the PPM system by the NY Attorney General (AG) and the NJ Attorney General (AG). This does not include the minuscule amount of about $400K being paid to cover the legal fees of interested parties defending the minority broadcasters and agency interest.

Sean Creamer – Arbitron CFO stated that he does not believe that the agreements with the NY AG and the NJ AG will fundamentally alter their business plan.

Thus, the NY AG and the NJ AG issues (along with our Industry concerns about the PPM) and the agreements really do not change anything that Arbitron had already done or was planning on doing with the PPM or the business model.

Arbitron just paid $4 – $6 Million to make it go away with high-powered and connected lawyers. For a publicly owned company it is just a drop in the bucket.

Published by Gene Bryan – HispanicAd.com

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