The Arbitron Black Consumer Study 2004.

Many advertisers have not taken full advantage of the marketing opportunities presented by Urban-formatted stations and other formats that draw black listeners. This study provides advertisers, agencies, media planners, buyers and Urban-formatted radio stations a wealth of information about black consumers and how to reach them using radio. The presentation includes:

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http://www.arbitron.com/downloads/BlackConsumerStudy2004.pdf

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