Arbitron Black Consumer Study 2005.

Many advertisers have not taken full advantage of the marketing opportunities presented by Urban-formatted stations and other formats that draw black listeners. This study provides advertisers, agencies, media planners, buyers and Urban-formatted radio stations a wealth of information about black consumers and how to reach them using radio. The presentation includes:

To view study CLICK below (Adobe Acrobat Reader required):

http://vocuspr.vocus.com/vocuspr30/Temp/Sites/2518/ea60185149e7403da15b53be8da87714/Black_Radio_Today_05.pdf