Arbitron commercializes PPM Radio Ratings in 5 new markets.
September 13, 2009
Arbitron Inc. announced that it has commercialized its Portable People Meter (PPM) radio ratings service in five new local markets.
Arbitron has released radio audience estimates for the September 2009 PPM survey month (August 20-September 16) to its subscribers in Tampa-St. Petersburg-Clearwater, St. Louis, Denver-Boulder, Baltimore and Pittsburgh.
On December 31, 2009, Arbitron plans to commercialize the PPM radio ratings service in Portland, Oregon, Sacramento, Cincinnati, Cleveland, Salt Lake City-Ogden-Provo, San Antonio, Kansas City and Las Vegas with the release of the December PPM survey report (November 12-December 9).
