Arbitron Custom Study shows results for FDP Radio’s broadcast of the 2010 FIFA World Cup.

Fútbol De Primera Radio Network (FDP) released the results of its FIFA 2010 World Cup radio broadcasts as per a custom study by Arbitron Inc. The Arbitron Custom Study of Fútbol De Primera 2010 FIFA World Cup South Africa : PPM Radio Listening for Spanish Language World Cup Soccer in the United States covered pre, half and post game shows as well as in Game, Play-by-Play estimates from Group Matches, Round of 16, Quarter Finals, Semi Finals, 3rd Place Match and the 2010 FIFA World Cup South Africa Final from June 11, to July 11, 2010.

Highlights from the report:

FDP Radio aired the 2010 FIFA World Cup South Africa matches on over 100 radio stations nationally. The Custom Study was produced using the 40 stations in 22 markets where the Portable People Meter service has been commercialized. These same 40 stations reported the following appointment listening increases during the “Live” matches compared to listening during May 11-June 9th, one month prior to the World Cup:

Hispanic Men 1849

Group Matches-380% increase with a 5.7 AQH rating with an average 47:14 minutes TSL (Time Spent Listening)
Round 16 – 313% increase with a 4.7 AQH rating with an average 47:14 minutes TSL
Quarter Finals – 420% increase with a 6.3 AQH rating with an average 49 minutes TSL
Semi Finals – 313% increase with a 9.8 AQH rating with an average 56:30 minutes TSL

Hispanic Adults 1849
Group Matches – 325% increase with a 3.9 AQH rating with an average 47 minutes TSL
Round 16 – 266% increase with a 3.2 AQH rating with an average 45 minutes TSL
Quarter Finals – 358% increase with a 4.3 AQH rating with an average 45 minutes TSL
Semi Finals – 525% increase with a 6.3 AQH rating with an average 56:30 minutes TSL

“Because soccer is the most popular sport around the globe, the FIFA World Cup tournament is the most anticipated event in professional sports and we were excited to work with Fútbol De Primera to create a custom study that provided a more in-depth look at American’s growing passion for the sport,” said Chris Meinhardt, Arbitron Sport Manager. “Thanks to the level of audience detail provided by the PPM ratings service, we were able to show that live radio broadcasts of this event drove listener tune-in, making the medium a premiere destination for play-by-play coverage.”

“As advertisers look to capitalize on next year’s Mexican National Team and CONCACAF Gold Cup live matches, the top properties in soccer on the radio has shown to deliver large numbers of listeners with every game,” We now have solid radio results that agencies and advertisers alike will be able to use and add the games to their plans with confidence. We always knew our broadcasts of live matches produced appointment listening for our affiliate partners, and now we have the proof for the FDP Radio Network Group with amazing results as per the Arbitron Custom study, says Andrés Cantor, Fútbol De Primera Chairman.