Arbitron to measure Out-of-Home TV Viewing for the 2012 Summer Olympics.

Arbitron Inc. announced that NBCUniversal has selected the Arbitron Portable People Meter (PPM) service to track out-of-home television viewing for the 2012 Olympic Summer Games airing on NBCUniversal broadcast and cable networks.

As a part of The Billion Dollar Lab, NBCUniversal’s pioneering research efforts for the Beijing, Vancouver and London Olympics, NBCUniversal will have access to out-of-home Olympic viewing reports based on the approximately 69,000 PPM survey participants in 44 top U.S. media markets currently measured by Arbitron.

“We’re pleased to be selected once again to participate in NBCUniversal’s Billion Dollar Lab,” said Carol Edwards, senior vice president, Cross Platform Services. “Television screens are everywhere and the 2012 Summer Olympics will be a 17 day, round-the-clock television event for avid fans and viewers. The Arbitron PPM service is uniquely suited to the task of tracking Olympic broadcast and cable television audiences no matter where they tune in.”

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