Conducted in August 2001 by Arbitron, the SCBA-commissioned study questioned 1,000 people
18+ in the Los Angeles/Orange/Riverside/San Bernardino and Ventura county areas. Participants
were drawn from Winter 2001 and Spring 2001 Arbitron diarykeepers.
There are major factors in play that have affected the ways people in Los Angeles and many other markets, large and small, conduct their lives. Increases in traffic, population, home computer usage, women in the work force and the assorted forms of stress that go with those have forced us to alter our lifestyle patterns. As a result, it changes where, when, what and how an advertiser needs to create a message that will communicate with a customer.
To view Los Angeles Study CLICK below (Adobe Acrobat Required):
To view Summary CLICK below (Adobe Acrobat required):
To view full report CLICK below (Adobe Acrobat required):
Download Adobe Acrobat Reader