Arbitron Readying Response For Spanish Language Broadcasters.

On Tuesday, January 28, 2003, Owen Charlebois – President of Arbitron’s U.S. Media Services will send Spanish language broadcasters an email that will outline a schedule for the delivery of a new market report processing system. This is the system that will enable Arbitron to weight audiences by language preference in the Arbitron Local Market Reports.

With that email, Arbitron will also begin discussions about the options they have been exploring for interim Hispanic services that could be available to the industry while they are working on the new processing system. Arbitron is still evaluating their ability to deliver these interim services.