Arbitron Realigns Marketing & Sales.

Arbitron Inc. is realigning its U.S. Media Services organization to strengthen its marketing capabilities and to improve its support of current and future customers. The new structure integrates all U.S. Media Services marketing resources under a single executive and all U.S. Media Services sales organizations under a single executive, both reporting to Owen Charlebois, president, U.S. Media Services.

Effective immediately, Scott Musgrave assumes the role of senior vice president, Marketing, U.S. Media Services. Mr. Musgrave will spearhead all of U.S. Media Services’ marketing initiatives, including radio station/group marketing; advertiser and agency marketing; product management and development; and customer service and support. Mr. Musgrave was formerly senior vice president and general manager, Arbitron Radio.

Carol Hanley assumes the role of senior vice president, Sales, U.S. Media Services and will lead the sales efforts for all of U.S. Media, including local and group radio stations; national radio services; local and group agencies; and cable. Carol Hanley was formerly senior vice president, Advertiser, Agency and Cable Services, Arbitron.

“Our customers are demanding greater accountability throughout the buy-sell process,” said Owen Charlebois, president, U.S. Media Services, Arbitron. “To provide that, we must employ a new, holistic approach to connect the dots between the buyer and seller. This new organization will help Arbitron provide a more integrated set of services to the benefit of all our customers, many of whom are focused on more than a single medium. As our customers build integrated organizations that include many media and as the industry discusses the possibility of embracing a single-source, multi-media measurement system, Arbitron needs to be organized to support that transition.”

Both Mr. Musgrave and Ms. Hanley will report to Mr. Charlebois. Mr. Musgrave will continue to be based in New York and Ms. Hanley will continue to be based in Chicago.