Arbitron Unveils 2003 Black Consumer Study.

Arbitron Inc. announced the release of The Arbitron Black Consumer Study 2003, a new study that provides detailed information about the buying power of black consumers and how to reach them.

The study profiles the significant spending power of black consumers by providing information on their buying habits, home ownership rates and media preferences in the Top 100 Arbitron markets for the African-American Population. Dispelling many common misperceptions, the study also highlights many marketing opportunities relating to this consumer segment and provides tips on how advertisers can reach black Americans more effectively.

Here are just a few of the findings about this expanding ethnic group:

Black home ownership is on the rise. According to the study, a majority of black consumers (51 percent) own their own homes. This percentage represents nearly 13 million black homeowners, a number that has increased 8 percent since 2001.
About one-third of black consumers have household incomes of $50K+.

Black consumers own or lease more than 2.25 million luxury vehicles produced by six of the top luxury auto makers.

Black Americans prefer Urban radio, with Urban Contemporary, Urban AC, and Rhythmic CHR garnering the highest shares of black listeners.

The Arbitron Black Consumer Study 2003, a follow-up to the landmark Arbitron Black Consumer Study first released last year, draws data from the Spring 2002 Arbitron Radio Market Report Reference Guide and Scarborough USA+ Release 1, 2002. The study is designed to help advertisers, agencies, media planners and buyers, and Urban-formatted radio stations better understand the lifestyles and product preferences of black consumers.

To view study CLICK below:

http://www.arbitron.com/study/blk_consumer_study.asp