Arbitron’s Controversial Hispanic Presentations To Spanish Language Broadcasters & Agencies.
October 25, 2002
Below you will find the presentation that were presented at the Arbitron Hispanic Radio Summit. To view CLICK below (Adobe Acrobat reader required):
Hispanic PPM Summit Presentations:
Business Update by Owen Charlebois
PPM Timeline
http://www.arbitron.com/downloads/PPMtimeline.pdf
21st Century Hispanic Population Trends: Implications for Media Measurement by Dan Estersohn
Census Insight
http://www.arbitron.com/downloads/Census_Insight.pdf
Media Measurement for the 21st Century: PPM Technology & Quality-Assurance Methods by Roberta McConochie and Stacey DeArmas
PPM Methods
http://www.arbitron.com/downloads/PPM_Methods.pdf
PPM Hispanic Recruitment Test: Late Breaking Results from our New Study by Beth Webb
Hispanic Recruit Test
http://www.arbitron.com/downloads/HispanicRecruitTest.pdf
The latest PPM results for Radio, Television, and Cross-Media Information
PPM Update for TV – Roberta McConochie
http://www.arbitron.com/downloads/PPM_Update_for_TV.pdf
PPM Update for Radio – John Snyder
http://www.arbitron.com/downloads/PPM_Data_Update_for_Radio.pdf
Arbitron’s Continuing Commitment to diary-based Hispanic measurement by Ed Cohen
Hispanic Diary Measurement
http://www.arbitron.com/downloads/Hispanic_Diary_Measurement.pdf
A Simpler, Better Way to Credit Programming by Claudine Knisely
SIP Proposed Change
http://www.arbitron.com/downloads/SIP_propsed_change.pdf
