Are Latino Viewers Underserved?
August 21, 2011
It really doesn’t matter what platform that Hispanic viewers favor, programmers need to do a better job of informing consumers what’s on. That was the main takeaway from the panel “It’s the Content That Matters – Increasing Revenue and Viewers By Improving Program Options” at the ninth annual Hispanic Television Summit.
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http://www.cfmediaview.com/lp1.aspx?v=6_430357897_23940_21>
