Are Latinos over-estimating their language abilities on Self-Reported Measures?

The growing presence of the Latino population in the U.S. continues to challenge the ability of organizations in selecting the best linguistic strategy when communicating with Latinos. Commonly used self-reported measures of language behavior have limitations that may lead to unexpected outcomes when used in decisions regarding Latinos. This paper is designed to help organizations – academic, public agencies, and research practitioners — improve their understanding of Latino language behavior as one avenue for enhancing the response of Latinos to their communications.

by Edward T. Rincón, Ph.D. / Rincón & Associates

To download report CLICK on link below;
https://hispanicad.combanners2/downloads/Language-Measures.pdf>

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