Arenas selected as Hispanic AOR for Paramount Pictures.

Arenas has been selected as the Hispanic Agency of Record by Paramount Pictures.  Based in Los Angeles and founded 20 years ago by CEO Santiago Pozo, Arenas assumes the responsibility of a 360 degree approach to U.S. Hispanic marketing, and will provide Paramount with Hispanic media planning and buying, publicity, promotion and creative consultation. The announcement was made by Arenas CEO, Santiago Pozo.
 
“We are excited to embark on this relationship with Arenas,” said Steve Siskind, Executive Vice President of Worldwide Marketing and Advertising, Paramount Pictures. “They have an experienced team in place that understands the nuances of today’s evolving Hispanic movie going audiences, and we look forward to tapping into their expertise to maximize our marketing approach.”
 
“We commend the executives at Paramount Pictures for having the vision to aggressively target the burgeoning U.S. Hispanic market, and thus expand their U.S. Hispanic audience base for Paramount’s general market films. I personally thank Paramount Pictures for their faith in Arenas to deliver more bilingual and monolingual U.S. Hispanic movie-goers to general market product. I also believe that receiving this account is a testimonial to, and recognition of, the high caliber of professionals who make up team Arenas,” said CEO Santiago Pozo.
 
“Team Arenas and I look forward to this exciting relationship and opportunity with Paramount Pictures. In this time of economic uncertainty, it is our obligation to return the greatest value to Paramount for the resources expended in the U.S, Hispanic market,” said Rosy Thompson, President of Marketing at Arenas.
 
Among the immediate products selected by Paramount for Hispanic 360 degree target marketing are:

MADAGASCAR ESCAPE 2 AFRICA, A Dreamworks Animation Picture.
HOTEL FOR DOGS, A Dreamworks/Paramount Picture. 
I LOVE YOU MAN, A Dreamworks/Paramount Picture. 
THE UNINVITED, A Dreamworks/Paramount Picture.