Arias named VP of Marketing & Development at NAMIC
February 11, 2015
The National Association for Multi-ethnicity in Communications (NAMIC) announced the appointment of Daija Arias as its vice president of Marketing and Development.
With extensive managerial experience across all media platforms, Arias has a strong track record of developing and executing marketing and sales strategies for major brands. In her most recent executive position as senior vice president at RCN International Distribution; Arias oversaw the expansion of the company’s portfolio in the United States, Latin America and Europe. Additionally, Arias has held senior management positions with leading industry brands such as Fox Networks; MGM Networks Latin America; Vivendi Universal’s USA Network Latin America/Brazil; Universal Television Network and Telemundo Television Network. A key member of Telemundo’s launch team, Arias contributed to the implementation of the network’s distribution and content creation operations, while establishing advertising alliances. Arias’ professional history also includes her appointment as the first female business leader to hold the position of vice president at Univision Network.
“NAMIC is thrilled to have a marketing executive with Daija’s experience join our team. Her ability to deliver results-oriented branding strategies within a collaborative setting is evidenced by the wealth of solid relationships that she has cultivated over the course of her career. Daija’s guidance and leadership will be invaluable as NAMIC continues its mission of advocating for diversity and inclusion,” said Eglon E. Simons, NAMIC’s president and CEO.
Arias commented: “With the shared goal of advancing multi-ethnic inclusion, I am excited about the opportunity to join NAMIC’s leadership team. Our continued commitment to developing innovative partnerships that resonate with those within our industry and beyond will be essential to NAMIC’s ongoing success. I look forward to working with the association’s board, chapters, corporate partners and members to further our mission.”
