Aristizabal named VP of Sales and GSM for LBI’s KRCA

LBI Media announced that it has appointed Liliana Aristizabal as vice president of sales and general sales manager for its flagship Estrella TV station KRCA in Los Angeles.

In her new role, Aristizabal will be responsible for managing KRCA’s sales staff, growing the business, and strengthening client relationships for the station.  She is also responsible for managing the day-to-day sales operations of the station.  Aristizabal will report directly to Winter Horton, chief operating officer at LBI Media.

Aristizabal, a seasoned Hispanic media executive, comes to LBI Media following a 17-year sales career at Telemundo, where she spent the last nine years in sales management. While at Telemundo, she worked as a national sales manager with WNJU – Channel 47 in New York, as a local sales manager with WSCV – Channel 51 in Miami, and returned to WNJU – Channel 47 in New York as vice president of sales.  Prior to Telemundo, Aristizabal served as director of national sales for ZGS Communications. She holds a BA in International Marketing and Management from Baruch College, City University of New York (CUNY).

“We welcome Liliana Aristizabal to our executive team.  At LBI Media we pride ourselves in putting into practice what we state in writing. One of our company’s core values is diversity and inclusion, and we hope to serve as an example in the broadcasting industry when it comes to promoting and providing professional opportunities for women in key executive leadership roles,” stated Lenard Liberman, CEO, LBI Media.