Telemundo Media announced it named Tom Arnost to the newly created position of Executive Vice President & Chief Revenue Officer, Telemundo Station Group, effective immediately. Arnost will report to Manuel Abud, President, Telemundo Station Group and will be based in Los Angeles.
In this new role, Arnost will lead the entire Telemundo Station Group’s revenue-generating functions including the national and local sales offices, as well as digital and new business initiatives, local events and out of home platforms. Enrique Perez, Senior Vice President Sales and Marketing for the Telemundo Station Group, will report directly to Arnost. In addition, Arnost will work closely with Dan Lovinger, Executive Vice President of Advertising Sales and Integrated Marketing, at the network level.
“Tom has been a key player in leading the charge of raising awareness about the Hispanic market and the value of the U.S. Hispanic audience for many years,” said Abud. “As Telemundo continues to grow its audience share and work with partners new to the Spanish-language television landscape, his reputation and deep experience driving revenue growth will foster further success for our Station Group.”
A well renowned media executive, Arnost was President and CEO of Equity Broadcast from 2007 to 2008. Since then, he has served on numerous boards and managed a private investment portfolio focused on the media industry. Prior to Equity Broadcast, Arnost was Co-President of the Univision Television Group, where he served from 1996 to 2006. He began at Univision in 1994 as Station Manager for the Univision flagship station, KMEX-TV in Los Angeles, and became Executive Vice President of Univision Television Group in 1995.
During his tenure at Univision, Arnost’s focus and passion was providing the most relevant news and information designed to help and empower local Hispanic communities. He also focused on introducing major mainstream advertisers to the power of the Hispanic market and exposing the long held misperceptions associated with America’s Spanish speaking citizens.