The art of successful mobile brand advertising. [REPORT]
July 1, 2013
In celebration of creativity and in preparation for the 2013 Cannes Lions International Festival of Creativity, the IAB has created a unique, comprehensive view of today’s mobile creative best practices. This report contains the findings from research based on Dynamic Logic data from more than 100 mobile campaigns, and Millward Brown Firefly’s in-depth interviews with a variety of creative agency leaders about their thoughts on mobile creative best practice.
To download report CLICK on link below;
http://www.millwardbrown.com/Libraries/MB_Articles_Downloads/The_Art_of_Successful_Mobile_Brand_Advertising.sflb.ashx>
