The Art of Transformative Thinking.

Without any preconceived notions, how might we reinvent the banking experience for the customers and employees of a long-standing Alberta financial institution? It was a challenge that we, as designers who consider the full spectrum of customer experience, took seriously and with a lot of enthusiasm. In this white-paper, Anson Lee explores the leap of faith taken by ATB Financial to remain innovative and true to its brand.

By Anson Lee, Karo Group

To read white-paper CLICK on link below:
http://www.brandchannel.com/images/papers/496_Karo_Group.pdf>