Aspen Latino named Hispanic On-Premise Activation agency for Absolut Vodka.

Aspen Latino, the Hispanic experiential and promotional marketing division of Aspen Marketing Services, has been awarded nationwide Hispanic experiential marketing responsibilities for ABSOLUT Vodka. As part of its duties, Aspen Latino will manage and oversee all Hispanic on-premise account activation for the recently launched ABSOLUT Global Cooling campaign.

“ABSOLUT Vodka is one of the world’s premier marketers. The brand consistently creates groundbreaking programs to reward existing consumers and attract new ones,” said Paul Stringer, Executive Vice President of Aspen Latino. “The ABSOLUT Global Cooling initiative is poised to become one of the most innovative programs in the Hispanic market.”

Aspen Latino has begun to implement a two-phased, nine-month program that includes managing more than 250 events in the major markets of New York, Miami and Los Angeles. The ABSOLUT Global Cooling campaign is designed to reduce the effects of global warming by offering simple steps consumers can implement into their daily routines. Events will feature ABSOLUT Global Cooling Stations, which are interactive footprints that invite consumers to build their own “Environmental Mug Shot.” In addition, ABSOLUT cocktails, which feature codes that can be individually registered online to activate an eco-donation to one of ABSOLUT’s three eco-charity partners, will be served and campaign information distributed by bilingual brand ambassadors.

“ABSOLUT Vodka is committed to reaching its Hispanic consumers through targeted events,” said Terry Williams, Director, On-Premise at ABSOLUT Vodka. “We are impressed with Aspen Latino’s strategic and creative insights, and are looking forward to working with them to produce meaningful and lasting relationships with our consumers.”