Aspen Marketing Services acquires Experiencia.

Aspen Marketing Services announced its acquisition of Experiencia, a Chicago-based Hispanic agency specializing in experiential and promotional marketing. The acquisition enables Aspen Marketing to expand its multicultural marketing capabilities across multiple categories. Experiencia will officially change its name to Aspen Latino as of January 14, 2008.

“As multicultural marketing becomes a more and more important part of our industry, we are excited to welcome Experiencia and launch Aspen Latino,” said Patrick O’Rahilly, Chief Executive Officer of Aspen Marketing. “It’s important for integrated agencies like Aspen to have a strong Hispanic focus to better serve all aspects of our clients’ needs.”

“We are delighted to be joining the Aspen team and gaining access to its well-established infrastructure and extensive capabilities,” said Paul Stringer, Experiencia’s Managing Director. “For us, joining Aspen is a win-
win. Their powerful suite of one-to-one marketing services represents a wealth of opportunity for our existing clients, and we are excited to be a part of Aspen’s broad range of services.”