Atlanta Hawks & Gray’s Telemundo Atlanta to broadcast First-Ever Spanish Language Game

The Atlanta Hawks will broadcast their first-ever Spanish-language game over the air on Telemundo Atlanta (WKTB). The March 10th broadcast, which will simulcast in English on Peachtree TV (WPCH), celebrates Hispanic Heritage Night Presented by CareSource as the Hawks take on the New Orleans Pelicans at 6 p.m. at State Farm Arena.

Puerto Rican music superstar Jefnier Osorio Moreno, better known as LUNAY, is tapped to highlight the evening with a special halftime performance. LUNAY burst onto the Latin and reggaeton scene with his song “Soltera,” and its widely regarded ‘Song of Summer’ remix with Daddy Yankee and Bad Bunny in 2019. Now, his credits include two No. 1 Latin Airplay singles, a rare No. 1 full album debut with the 14-track ‘ÉPICO,’ and over a billion views on YouTube.

“We are so thankful to Gray and Telemundo Atlanta for this incredible opportunity to share the excitement of Hawks Basketball on our Hispanic Heritage Night. We strive to make the Atlanta Hawks and State Farm Arena a warm and welcoming place to all communities and our celebration of Hispanic culture is a fun and meaningful event every year,” said Andrew Saltzman, Executive Vice President and Chief Revenue Officer of the Atlanta Hawks.

“We are thrilled to take our partnership with the Atlanta Hawks to the next level and broadcast the first-ever Hawks game in Spanish throughout Georgia,” said Priscilla Boddie, Vice President and General Manager of Telemundo Atlanta.

Alongside the March 10th broadcast, the partnership with Peachtree TV continues next week on March 8th against the Memphis Grizzlies, March 15th against the Utah Jazz, and April 12th against the Minnesota Timberwolves.

“It’s very exciting to be able to air this game on WPCH, across the Peachtree Sports Network and now on Telemundo Atlanta,” said Erik Schrader, Vice President & General Manager of WANF and WPCH. “It will be an exciting night!”