The Audience for Online Video-Sharing sites Shoots Up.
July 3, 2009
As the audience for online video continues to grow, a leading edge of internet users are migrating their viewing from their computer screens to their TV screens. At the same time, more cell phone users are opting for the convenience of watching video on smaller screens via their handheld devices.
According to an April 2009 survey by the Pew Research Center’s Internet & American Life Project, the share of online adults who watch videos on video-sharing sites has nearly doubled since 2006. Fully 62% of adult internet users have watched video on these sites, up from just 33% who reported this in December 2006.
Over time, online video has also become a bigger fixture in everyday life, garnering 19% of all internet users who use video-sharing sites to watch on a typical day. In comparison, just 8% of internet users reported use of the sites on a typical day in 2006.
This report is based on the findings of a daily tracking survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research International between March 26 to April 19, 2009, among a sample of 2,253 adults, 18 and older. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling and other random effects is plus or minus 2.4 percentage points. For results based Internet users (n=1,687), the margin of sampling error is plus or minus 2.7 percentage points. In addition to sampling error, question wording and practical difficulties in conducting telephone surveys may introduce some error or bias into the findings of opinion polls.
A combination of landline and cellular random digit dial (RDD) samples was used to represent all adults in the continental United States who have access to either a landline or cellular telephone.
To download study CLICK on link below:
http://www.pewinternet.org/~/media//Files/Reports/2009/The-Audience-for-Online-Video-Sharing-Sites-Shoots-Up.pdf>
