AudienceScience enhances Hispanic Audience Targeting.
January 9, 2011
AudienceScience announced the launch of AudienceScience Hispanic Audience Targeting, a solution enabling advertisers to reach up to 70 percent of online Hispanic consumers across a network of thousands of Spanish and English language Internet sites.
“We are constantly looking for ways to effectively use the dollars budgeted to our clients. Benefitting from solid audience targeting capabilities, like those provided by AudienceScience, enables us to reach our target Hispanic audience with scale like never before,” said Genny Drennen, director of digital media at Fraser Communications responsible for managing the marketing efforts for First 5 California.
