AutoTrader Latino launches.

AutoTrader Latino, a new division of AutoTrader.com, launched to target US Hispanics.

“Our strategy incorporates on-line and print in both English and Spanish to ensure we meet the needs of this growing population of car buyers,” said Jose Ignacio Puente, general manager of AutoTrader Latino.

AutoTrader Latino will grow into markets with large concentrations of Hispanic-American car buyers including Puerto Rico. Other markets lined up for magazine launches this year include Las Vegas, Houston, Charlotte, Tampa, Orlando and Washington, D.C.

AutoTrader Latino increases its reach with print and on-line partnerships with top national and local market print and on-line media targeting the Hispanic-American community. Nationally, AutoTrader Latino provides auto listings on Univision.com’s city pages. Major local-market partnerships include Mundo Hispanico, an Atlanta-based general news publication and web site targeting Hispanic Americans in Atlanta and north Georgia. AutoTrader Latino provides auto listings in the print publication and Mundo Hispanic’s web site.

“Our goal is to serve this market how and where they want to be served – in English, in Spanish, on-line and in print,” said Puente. “There continues to be a strong demand for a print product among Hispanic-American car buyers and AutoTrader Latino is the only company that offers auto dealers a comprehensive national and local-market avenue for reaching this fast-growing market.”