Avenida América, Inc. secures capital for expansion.

Avenida América, Inc. announced it has received a strategic investment from Heritage Capital Advisors and its subsidiary Heritage Hispanic Partners LLC to realize its business expansion plans.

Avenida América, co-founded by brothers Jose and Sebastian Puente, provides directory information services under its trademarked “miAvenida” brand. The company’s business strategy is to deliver the most comprehensive data of local service providers that serve Spanish-speaking consumers through printed yellow pages directories, an online directory and directory assistance services.

“We are pleased to be working with Heritage Capital,” said Jose Puente, Co-Founder, Chairman and CEO of Avenida América. “Their investment in Avenida is a testament to the opportunities that exist in the US Hispanic segment,” added Puente. “We are confident that the partnership with Heritage will ensure our continued success and growth of our miAvenida branded products and services into other important markets in the US.”

“Execution plays a key role in achieving success within the Latino market,” said Sebastian Puente, COO of Avenida América. “Our single purpose is to drive usage of our products and services by delivering the highest quality and most comprehensive source of information to the communities we serve and thus deliver the best return on investment for our advertising clients.”

Commenting on the investment, John Ray, President, Heritage Hispanic Partners LLC, a subsidiary of Heritage Capital Advisors, said, “we are investing in Avenida América because of its market intelligence depth, range of product offerings and its success record. The company is poised for aggressive growth and we are extremely excited about its prospects and plans.”