Avocados from Mexico Mobile Hispanic Campaign “Échale al Asador”
September 4, 2014
Avocados from Mexico (AFM) announced it will kick off its 2014-2105 retail promotional activity this Hispanic Heritage Month with “Échale al Asador” (Toss it on the Grill) a fully integrated program for Hispanic accounts. The “Échale al Asador” (Toss it on the Grill) program will drive aggressive display activtiy and consumer excitement. The program will feature a mobile sweepstakes and a coupon/recipe savings offer as well as digital/social and in-store merchandising.
