Axis Agency PR AOR For 6th Annual Latin GRAMMY Awards.

Axis Agency and Rogers & Cowan will represent The Latin Academy of Recording Arts & Sciences, Inc. (The Latin Recording Academy) in the U.S. for the 6th Annual Latin GRAMMY Awards, which airs November 3 on Univision Network. The agencies, units of the Interpublic Group of Companies, will lead the account from their offices in Los Angeles, California.

“We are pleased with our long-standing relationship with Rogers & Cowan and the public relations and communications work that the agency has done for the Latin GRAMMY Awards for four of our last five shows,” said Ron Roecker, VP of Communications & Media Relations for The Recording Academy®. “With the move this year to Univision, we wanted to add Axis to our mix for its proven reach to the U.S. Hispanic market. The agency’s sophisticated insight and unrivaled enthusiasm for the Hispanic community made Axis the ideal choice for us.”

The decision to add a U.S. Hispanic agency as an additional partner is an extension of The Latin Recording Academy’s mission and long-term strategy to cover crossover markets. The Latin GRAMMY Awards is the premier award show recognizing the best in Latin music around the world. This year the show will be broadcast on Univision, the number one Spanish-language network in the U.S., and will feature 43 categories. In addition to its U.S. broadcast, the 6th Annual Latin GRAMMY Awards will broadcast to approximately 100 countries worldwide.