Azteca America 2004 – 2005.

Luis J. Echarte, President and CEO of Azteca America, welcomed the gathering and unveiled stations in Brownsville-McAllen, TX (K64FM Channel 64), Tampa, FL (WXAX Channel 26), Hartford, CT (WHCT Channel 38); Raleigh-Durham, NC (WHOA Channel 44) and Boise, ID (KCBB Channel 51). Together with existing markets, the network is in cities that account for 78% of the US Hispanic households.

“It’s great to be back here in New York City,” said Luis J. Echarte. “It’s even better to announce coverage in five new markets that represent almost 5% of our community.” Following opening remarks, Mr. Echarte turned the stage over to Jorge Jaidar, Azteca America’s chief operating officer, who highlighted Azteca America’s programming strategy, which includes two new novelas to be launched within the next two months as well as thrilling boxing and pro-wrestling programs and a new series of Mexican movies never before seen in the United States.

TELENOVELAS

Azteca America will launch its first novela ever based on US Hispanic characters on July 4 with La Heredera. The story is centered on María Claudia, who is returning from graduate studies in the US when she literally bumps into her love, the Mexican-American US Air Force pilot Antonio. The novela features, one of Azteca’s most popular duos, Silvia Navarro
and Sergio Basañez.

Prior to the Heredera, Azteca America will launch on June 28, Belinda: El Amor Hace Justicia, starring Leonardo García, Héctor Bonilla and Mariana Torres.

SPORTS

Azteca America features the most popular matches of the Mexican Soccer League with exclusive broadcast rights to 9 of Mexico’s 20 First Division professional teams, including the overall league leader of the current season Jaguares de Chiapas. Soccer will be combined with an exciting lineup of weekend boxing matches broadcast from Las Vegas, Phoenix, Palm Springs, Nashville, Reno and other key Hispanic cities featuring top Latino fighters.

Rounding out the strong weekend sports lineup, Azteca America will continue its successful Lucha Libre pro wrestling series, which features well-known Mexican wrestlers, such as Máscara Sagrada, Los Mini Super Estrellas and Octagón.

NEWS

Noticiero Azteca America continues with José Martin Sámano and Rebeca Sáenz in the evening and Armando Guzmán live from Washington DC at night. Armando Guzmán is a 20-year veteran correspondent covering the White House and a nationally-syndicated columnist.

In addition, Calles al Desnudo covers high-impact news stories from the streets of urban Latin America.

ENTERTAINMENT

As one of the leading programs on U.S. Hispanic television today, La Academia continues to thrill audiences with some of the hottest Latin American rising stars 6 nights a week. With Cinema Azteca, Azteca America has brought some of the hottest action and dramatic Mexican movies to the United States for the first time.

Carlos de la Garza, president of sales and marketing for Azteca America, presented an array of the network’s unique product placement opportunities, as well as concrete examples with leading US consumer goods, automotive and retailing companies. He also presented his strengthened sales team, which has more than tripled in recent months to attend increased advertising demand.

In addition to Azteca America’s top executives presenting, the network’s leading talent were present, such as Pati Chapoy, Jose Ramón Fernández, Armando Guzmán, Annette Michel, Ingrid Coronado, Francisco de la O, and Jorge Garralda. Each celebrity was introduced to an audience integrated by more than 400 advertising executives and was on hand at the after party to meet guests and discuss current and upcoming projects. The evening concluded with a musical selection performed by La Academia.

The five new affiliates are added to Azteca America’s 33 existing markets, which include Los Angeles, New York, Miami, Houston, Chicago, San Antonio, Dallas, San Francisco- Oakland-San Jose, Phoenix, Albuquerque, San Diego, Fresno-Visalia, Sacramento- Stockton-Modesto, Denver, Orlando, Austin, Tucson, Corpus Christi, Las Vegas, Monterey-Salinas, Bakersfield, West Palm Beach-Ft. Pierce, Salt Lake City, Santa Barbara, Palm Springs, Naples-Ft. Myers, Yakima-Pascoe-Richland, Wichita, Oklahoma City, Reno, Victoria, Charleston and Chattanooga.

For more information at http://www.aztecaamerica.com/corporate