Azteca America adds San Diego, Laredo & Yuma/El Centro affiliates

Azteca America announced that they have entered into three affiliate agreements with Entravision Communications Corporation. As part of the agreements, a group of full-power stations serving San Diego, Laredo, Texas and Yuma, Arizona/El Centro, California will become Azteca affiliates.

Beginning on March 15, Entravision will broadcast Azteca America’s programming in San Diego and by July 1, Azteca will have expanded coverage and distribution in the market. In addition, Entravision has signed a multicast agreement and launched Azteca programming in Laredo and Yuma/El Centro on February 12.

All three stations will carry Azteca America’s programming, including news, entertainment, adventure reality and sports programming. The San Diego station will produce a total of an hour and a half of local news broadcasts at 5pm-6pm and 11pm-11:30pm PT. These new additions expand Azteca America’s network reach to 75 cities and 20 managed stations.

“These new affiliate agreements with Entravision come on the heels of our recent addition of WGEN in Miami and further solidify our commitment to the U.S. Hispanic community,” said Martin Breidsprecher, Azteca America, Chief Operating Officer. “These agreements represent important distribution enhancements in key markets that will impact national and local ratings.”

“We are proud to be able to bring Azteca’s unique Spanish-language programming to our viewers in California, Arizona and Texas,” said Jeffery Liberman, Chief Operating Officer for Entravision. “We look forward to continuing to expand our partnership with Azteca to reach audiences across all levels of acculturation.”