Azteca America Adds San Diego, Monterey-Salinas, Oklahoma City & Naples Affiliates.

TV Azteca, S.A. de C.V. announced that Azteca America, the company’s wholly owned broadcasting network focused on the U.S. Hispanic market, has increased its coverage by adding four new affiliates in San Diego and Monterey-Salinas, CA; Oklahoma City, OK; and Naples-Ft. Myers, FL. The additions increase the network’s coverage to 24 markets, representing 60% coverage of U.S. Hispanic households.

With the addition of KZDF / Channel 41 in San Diego and KMCE / Channel 52 in Monterey-Salinas, Azteca America now covers nine markets in the state of California.

Also, the addition of the San Diego market means that Azteca America now has a presence in 10 of the 15 most important Hispanic markets. WTPH / Channel 14 in Naples-Ft. Myers marks the fourth affiliate in the state of Florida, while KOHC-TV / Channel 38 in Oklahoma City is Azteca America’s first affiliate in the state.

“We are thrilled to have achieved the 60% coverage milestone, but just as significant is the actual quality of affiliates that we are welcoming into the Azteca America family,” said Luis J. Echarte, president and CEO of Azteca America. “As we continue to grow our distribution network, we are encouraged by every new station’s commitment to the Azteca America name, not to mention their interest in providing the best possible viewing experience for our audience. Content and coverage are the two major components of a successful network equation, and the results on these two fronts so far have been encouraging.”

Azteca America also announced that cable carriage has commenced at its Palm Springs, CA; and Las Vegas, NV, affiliates on channels 19 and 63, respectively.

The four new affiliates are added to Azteca America’s 20 existing markets, including Los Angeles, New York, Miami, Houston, San Antonio, San Francisco- Oakland-San Jose, Albuquerque, Fresno-Visalia, Sacramento-Stockton-Modesto, Orlando, Austin, Las Vegas, Bakersfield, West Palm Beach-Ft. Pierce, Salt Lake City, Santa Barbara, Palm Springs, Wichita, Reno and Victoria.