Azteca America and Grupo Salinas are partnering with Voto Latino in an effort to educate and encourage the Hispanic community to exercise their right to vote.
The multi-media informational campaign includes public service announcements to be aired on Azteca America, a web-based campaign on fundacionaztecaamerica.org and printed materials that will be distributed by Azteca America affiliated stations in 75 markets throughout the country. The goal of the campaign is to engage with Latinos and educate them on the importance that each person can make by registering to vote and participating in the upcoming elections.
“Our commitment to incorporating more Latinos into the electoral process is one of the cornerstones of our activities,” said Luis J. Echarte, chairman of Azteca America. “The United States is a changing landscape and it’s important to make sure that our community is represented.”
In coming months, Azteca America will take a leading role in the forums planned in Washington DC, Charlotte, and Tampa Bay to address relevant issues affecting the Latino community and how the Latino vote is an important part of the US electoral process. Azteca America’s correspondent in Washington, Armando Guzman, will feature special coverage of all the conventions leading to the election.
Additionally, Azteca America will continue to push for support of immigrant rights and a comprehensive immigration reform under the campaign theme of “I too am America,” emphasizing the important role that immigrants have played in the development of the United States throughout history.