Azteca America and Sprint launch ‘Gol o no Gol’.

Azteca America in partnership with Sprint announced the successful launch of the branded multiplatform soccer campaign “Gol O No Gol?” (Goal or Not). The fun and innovative campaign features soccer video clips that stop at the moment of a striker’s shot, giving viewers the opportunity to guess whether the shot resulted in a goal or not.

“This demonstrates how we can take our amazing library of sports content and create an evergreen and extremely popular branded digital experience for our viewers. It’s been a delight to partner up with the Sprint brand for this campaign,” said Rawdon Messenger, VP of Digital Media and Product Integration. “We will be offering more exciting opportunities to our agency partners in the 2012-13 upfront.”

The branded television spots air during halftime of Azteca America’s popular soccer matches and throughout sports programming, inviting viewers to text their response through SMS as well as directing them to the Sprint-branded website.

The “Gol O No Gol” website has hundreds of video clips from top Mexican soccer matches, and registered visitors can accumulate points and rankings by correctly guessing whether attempted goals were successful or not, as well as leave comments.

“At Sprint, we are always looking for ways to provide our customers exciting and innovative experiences. Hence, partnering with Azteca America on the ‘Gol O No Gol’ campaign offered the perfect opportunity to enhance our efforts,” said Yamelly Weida, advertising & digital communications manager, corporate brand marketing. “This unique, interactive digital campaign offers soccer fans a chance to relive some of their favorite moments, in ways that make them feel like they are part of the game.”

The campaign has been highly lauded in the blog and social media spheres and it has already accumulated thousands of registered users. Options on the site include the sharing of the video through e-mail, Facebook and Twitter.

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