Azteca America extends LA presence.
December 22, 2007
Azteca America announced a five-year agreement with Pappas Telecasting, which will grant Azteca America the right to continue airing its programming until December 2012, on the Los Angeles flagship station, KAZA-TV Channel 54. Under the contract, the US$129 million payable by Pappas Telecasting to Azteca America has been adjusted and extended. The station is full power and covers the entire Los Angeles television market, including Los Angeles and Orange counties.
“The agreement ensures a long term presence in the nation’s largest and most important U.S. Hispanic market at favorable conditions,” said Adrian Steckel, President and CEO of Azteca America. “It consolidates our solid market positioning, and allows to continue adding increased value for the network, and steadily raise overall profitability.”