Azteca America Network Adds New Affiliates.
October 27, 2002
TV Azteca, S.A. de C.V. announced that Azteca America, the company’s wholly owned broadcasting network focused on the U.S. Hispanic market, has added four new affiliates, with no associated equity investment from TV Azteca.
With the addition of these four stations — WPFM Channel 31 in Miami, FL; WWHB Channel 43 in West Palm Beach-Ft. Pierce, FL; KMSG Channel 55 in Fresno- Visalia, CA and; K42EJ Channel 42 in Bakersfield, CA; — Azteca America now reaches 42% of the U.S. Hispanic marketplace.
“Being Miami such an important Hispanic market, we have accomplished a very significant step in Azteca America’s young and promising life,” said Luis J. Echarte, Azteca America’s President and CEO. “Miami is one of the top five Hispanic markets and, being my hometown, I feel confident that this market will enthusiastically embrace Azteca America’s programming. We are excited about our increased ability to furnish advertisers with a powerful alternative to reach our Hispanic community.”
The new affiliates add to Azteca America’s existing markets, including Albuquerque, Austin, Houston, Las Vegas, Los Angeles, Orlando, Palm Springs, Reno, Sacramento-Stockton-Modesto, Salt-Lake City, San-Francisco-Oakland-San Jose, Santa Barbara and Wichita.
