Azteca America Network Reaches National Coverage.

TV Azteca, S.A. de C.V. announced that Azteca America, the company’s wholly-owned broadcasting network focused on the U.S. Hispanic market, has reached national network coverage.

“We are thrilled to be able to present additional details of our coverage advances to leading advertisers during our Upfront presentation on May 16 in New York City,” said Luis J. Echarte, President and CEO of Azteca America.

“Our expanded cable and satellite footprint — including recent affiliates carriage agreements with Comcast, Time Warner, Charter and Cox, as well as Dish and DirecTV — is combined with exciting programming news, which will bring unparalleled advertising opportunities to current and potential national clients. Our commitment to our viewers as well as clients is for dynamic, long-term growth.”

TV Azteca noted it is committed to present the most sought after Spanish-language content to US Hispanic audiences, and to offer advertisers top quality viewerships to optimize their marketing efforts.

“We are now strongly positioned to tap the US Hispanic market on a large scale,” said Mario San Roman, Chief Executive Officer of TV Azteca. “There is a major opportunity to expand our business within a market almost the size of
Mexico’s broadcast television industry, with double-digit annual growth.”

“We are firmly focused on our goal to achieve over 15% share of the US Hispanic market in the medium term, and to generate solid profitability levels in the near future,” added Mr. San Roman.