Azteca América partners with LA Phil LIVE!
September 6, 2011
This 2011-2012 season of the Los Angeles Philharmonic marks the first year of partnership between Azteca America and LA Phil.
Locally in Los Angeles, Azteca 54 (KAZA TV) is sponsoring a series of Casual Fridays concerts with TV and online efforts.
These concerts offer a great introduction to classical music as well as a more relaxed environment. Azteca will also be airing a :30 TV spot promoting LA Phil at Walt Disney Concert Hall.
“This is a great new season for LA Phil, with over 40 concerts conducted by Gustavo Dudamel – a great chance to see him and his passion in action”, states alPunto Advertising VP Enrique Turégano, LA Phil’s Hispanic agency.
Azteca América will also be sponsoring nationally LA Phil LIVE – the live simulcast of live concerts from Walt Disney Concert Hall to over 1400 cinema theaters across the US.
Azteca is promoting this week the first of these concerts which features Gustavo Dudamel conducting Mendelssohn; the concert can be seen live this Sunday October 9th in cinema theaters. LA Phi LIVE also offers behind the scenes perspectives and commentary; it’s a great way for everyone to be able to enjoy the passion of Gustavo Dudamel.
