Azteca America signs TV Measurement contract with Rentrak.
August 25, 2012
Rentrak announced a TV Essentials contract with Azteca America, Inc.
“Rentrak’s granular and stable TV ratings information will allow us to determine the viewing behaviors of our consumers in all 210 media markets in order to better serve our viewers and to prove the true value of our engaged audience,” said Martin Breidsprecher, CEO at Azteca.
“Rentrak is honored to have been selected by Azteca America to provide TV ratings. This continued adoption of Rentrak’s ratings information demonstrates the credibility, importance and knowledge our TV measurement provides in the marketplace,” said Chris Wilson president of National Television at Rentrak.
