Azteca partners with Cardenas Marketing Network on Juan Gabriel Concert in Dallas

Azteca Dallas 55 announced it has partnered with multicultural event marketing agency and tour producer, Cardenas Marketing Network (CMN Events) and will serve as the presenting sponsor and official television station for the upcoming Dallas concert of internationally acclaimed Mexican singer and songwriter, Juan Gabriel. The highly anticipated concert will take place on Thursday, February 26 from the American Airlines Arena in Dallas.

In a first time partnership with CMN Events, Azteca Dallas has created concert sponsorships for local brands and marketers. Prestige Ford in Dallas, Canales Furniture, Gomez Western Wear and Perez/Collazo Law Firm are among the sponsors already on board.

“Until now, most major concert tours were presented by national sponsors and this unique opportunity with Azteca and CMN Events makes these major events available to local advertisers,” said Enrique Perez, Executive Vice President Television Stations, Azteca America. “As a leader in the Hispanic media market, Azteca America is proud to work with the Cardenas Marketing Network community to provide quality events from the biggest Latin Artist to our community.”

As part of the sponsorship, Azteca Dallas will provide on-air support and promos with coverage on Azteca Dallas. Azteca America’s national primetime program, Al Extremo, hosted by Veronica Del Castillo will travel to Dallas to provide in-depth coverage of Juan Gabriel’s concert.  In addition, viewers will be eligible to win tickets to the concert and receive VIP experiences.

“We are excited about our partnership with Azteca Dallas and the opportunity this represents for additional sponsors in this market,” added CMN Events President and CEO, Henry Cardenas. “There is a lot we can accomplish together in Dallas, and other communities that Azteca America has a presence in. Our goal is to deliver an experience that this community will always remember.”