Baby Abuelita & P&G launch national promotion.

Baby Abuelita Productions has partnered with Procter and Gamble for their new grocery promotion targeting Hispanic shoppers across the country. Shoppers that purchase a designated amount of P&G products have the opportunity to mail-in for an Abuelita Rosa and/or Pancho doll.

“We are always looking for ways to expand the reach and message of these loveable dolls that touch people’s hearts and we are excited that Procter and Gamble through their commitment to the Hispanic community has given us the opportunity to do so,” said Carol Fenster, CEO of Baby Abuelita. “With the expansion of our content and characters into animated DVDs, we continue to carry out Baby Abuelita’s mission to develop learning through entertainment while preserving the Hispanic cultural heritage.”

Retailers within Procter & Gamble’s Food Channel will have the opportunity to run this promotion anytime between November 23, 2009 and June 30, 2010. Interested shoppers should watch for local circular ads and signage in stores for specific promotion details.