Back to basics: the timeless power of drama

By Andrea Salas – VP, Content & Production | Executive Producer & Showrunner

After more than 30 years creating and producing stories across different formats and genres, I’ve seen trends, platforms, and audience habits evolve in ways we never imagined. But one thing remains constant: the power of drama.

For a long time, many believed that the classic telenovela-style storytelling had lost its place. Yet, as I dive deeper into the world of vertical series, I see the opposite. Drama never left; it simply evolved.

Some stories are bold and intense, others softer and more emotional, but at the heart of every successful vertical series lies the same timeless ingredient that has been captivating audiences for decades: drama.

And that’s what makes this new wave so exciting. Vertical storytelling is, in many ways, taking us “back to basics” returning to the emotional core of storytelling that has always worked, now reimagined for new audiences, new screens, and a new era.