Ballas-Traynor named EVP of Ad Sales at Hemisphere Media Group

Hemisphere Media Group, Inc. announced the appointment of Lucia Ballas-Traynor as EVP of Advertising Sales.

The former publisher of People en Español and general manager of Galavision and MTV Tr3s, Ballas-Traynor will lead the advertising sales strategy for Hemisphere’s portfolio of networks.

“We are thrilled to have Lucia join us,” said Alan J. Sokol, President and CEO of Hemisphere. “She has unparalleled experience and success in driving revenue in a variety of established and growing Hispanic media ventures. We’re confident that through her strong agency relationships and unbridled creativity, she’ll drive our ad sales business and put Hemisphere at the forefront of creative thinking and ad selling.”