Banco Agrícola de El Salvador @ Lanza Group.

Banco Agrícola S.A. de El Salvador has chosen Atlanta based Lanza Group, LLC to handle its USA marketing, advertising & public relations effort. Banco Agrícola is El Salvador’s and Central America’s largest bank, and plans to aggressively market its remittance service in key USA markets.

Banco Agrícola will promote the Banco Agrícola brand in California markets and the Banagrícola brand in non-California markets across the USA. Advertising and promotional efforts are planned in select markets with large concentrations of Salvadorans and Central American’s.

“We are extremely impressed and pleased to be working with the Lanza Group as we ramp up our Hispanic marketing efforts in the USA,” said Ernesto Magaña, International Business Manager for Banco Agrícola. “The Lanza Group knows the USA Hispanic market media landscape extremely well, they are experts at stretching our media dollars, and know how to properly convey our message to our target market.”

Lanza Group Vice President and Creative Director Arturo Samayoa said, “We are flattered that Banco Agrícola has placed their trust in our firm, we are looking forward to assisting and guiding Banco Agrícola’s growth in the USA. The remittance marketplace is very competitive, we intend to make Banco Agrícola’s message stand out from the crowd and properly communicate their message to their target audience. Our goal is to make Banco Agrícola synonymous with fast, convenient and reliable, remittances to El Salvador and Central America.