After 51 years in New York, Banco Popular, a division of Popular, Inc., becomes Popular Community Bank on June 4 with signage and related rebranding changes at 32 branches in New York City and seven in New Jersey. The culmination of a two-year process, the name change reflects an increasingly diverse customer base.
“We are changing in name only. Popular Community Bank remains committed to delivering superior customer service and staying actively involved in the communities where we do business.”
“The rebranding sends a clear message that we are a bank with the personal service of a community bank, deep roots in our communities and the capacity to meet the lending needs of any business,” said Richard Carrión, Chairman and CEO of Popular.
“The rebranding has produced good results, more business and reenergized our branches at a time when communities are looking for that personal service,” said Carlos Vázquez, President of Popular Community Bank. “With the name change, we want to maintain our strong connection to our traditional Hispanic customers and broaden our appeal to all demographics in the communities we serve.”
Throughout the New York Metro area, Popular is investing in the refurbishment of its branch network and launching a region-wide advertising campaign and extensive multi-media financial literacy program.